The planning process for your marketing plan Develop a marketing plan Communicate to the community : using the media, newsletters, and annual reports to market the library Using social media to market the library Fund-raising Appendix A. Glossary Appendix B. Boilerplate example Appendix C. Nominal group technique Appendix D. John Cotton Dana Library Public Relations Awards Appendix E. Sample marketing plans Appendix F. Sample promotional materials Appendix G. Sample annual appeal Appendix H. Sample annual reports Appendix I. Sample newsletters Appendix J. Sample friends of the library newsletters Appendix K. Sample press release
