Acknowledgements Foreword / by Don Yaeger Introduction: how a podcast can be your trojan horse of selling Overcome your biggest obstacles to success Take your vitals System overview : your recipe for success Grow your revenue Expand your platform Build your nation of true fans My $2 million mistake and how to get your avatar right Stage 1 : Strategic planning and production kick-off Stage 2 : Guest experience and website groundwork Stage 3 : Audio intros, outros, and design Stage 4 : Social media, recording software, and inviting guests Stage 5 : Final website content, show notes, and launch prep Stage 6 : Equipment, software, and editing your interviews Launch strategy : how to reach the top of itunes How to be an excellent host How to attract sponsorships Getting it all done : recruit rock star unpaid interns Epilogue: don't quit : win the oscar instead Appendix: success stories from business owners Notes
