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Making sense of business reference : a guide for librarians and research professionals

Making sense of business reference : a guide for librarians and research professionals

Ross, Celia, 1971- author.
Book 2013

In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty.

Item Details & Discovery

Explore Topics & Themes:
Business Bibliography Methodology
Business libraries Reference services
Business literature Bibliography Methodology
More in this Genre:
ISBN:
9780838910849
Description:
xiii, 186 pages ; 23 cm
Notes:
Includes bibliographical references and index
Contents:
The business reference question
The business reference resource (aka the business reference database)
Company research
Industry research
Company finance
Investment research
Consumer research and marketing/advertising
Business (and other) statistics
International business
Small business
Other handy business reference resources and tips
Business reference wrap-up
LCCN:
2012003524
Control Number:
2813633
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