Opening weekend : an insider's look at marketing Hollywood's hits and flops

Book 2024

"In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors. After starting his career in 1983 as a trailer...

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Explore Topics & Themes:

Motion picture industry Marketing

Motion pictures Distribution

Motion pictures Marketing

Motion pictures Production and direction

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ISBN:

9781496853387
1496853385

Description:

x, 369 pages : illustrations (chiefly color) ; 25 cm

Other Title:

Insider's look at marketing Hollywood's hits and flops

Notes:

Filmography: pages 367-368

Contents:

Cold open
A foot in the door
Intralink
What's a trailer?
My first
"Where are my balls?"
Main title design
Jack Nicholson
Guardians at the editing room door
The client
Opportunity knocks
Breaking ankles
Yee-haw!
Nobody knows anything
Flying Elvises
Lose the cigar
You can't handle the truth!
The Golf Club room
The winning streak
"Shawshank"
The Independents
Before "The West Wing"
Selling Shakespeare
Sex sells
Sundance
"Seinfeld"
Hugh, Elizabeth, organ abduction
Merging
The studio
The new kid in town
One creepy showman
1999
Robert De Niro: comedian
Everybody's problem
Becoming Kubrick
Smart sharks
Playability vs. Marketablity
Farewell to the kings
Desert warfare
Star power
Is the customer always right?
The battle for opening weekend
The assignment of a lifetime
Disaster at the box office
Action!
The old switcheroo
The producers from Hell
Alfonso Cuarón
Tweens
Clint sweeps the Oscars
Tim Burton's double feature
Don't blow it!
Intermission: a word about money
Dancing penguins
Swords and sandals
The franchise
Studio politics
Quiet quitting
Now what?
Back to work
Culture shock
Beyoncé
The Channing factor
A star is born
Expectations
You're fired!
Entrepreneuring
Teaching
Epilogue
Acknowledgments
Filmography
Creative Commons licenses

LCCN:

2024024193

Control Number:

3342088

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