Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Kim, W. Chan.

Book 2015

Item Details & Discovery

Explore Topics & Themes:

Market segmentation

New products

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ISBN:

9781625274496

Edition:

Expanded edition

Description:

xxviii, 287 pages : illustrations ; 25 cm

Notes:

Includes bibliographical references and index

LCCN:

2014032847

Control Number:

1045979

Other Authors:

Mauborgne, Renée

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