Captivology : the science of capturing people's attention

"The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention -- and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent -- putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention...