Trout on strategy : capturing mindshare, conquering markets

Trout, Jack.

Book 2004

Item Details & Discovery

Explore Topics & Themes:

Marketing Management

Strategic planning

Success in business

View technical details & catalog information

ISBN:

0071437940

Description:

xiv, 159 pages ; 21 cm

Other Title:

Strategy

Notes:

Includes index

LCCN:

2003027640

Control Number:

114751

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