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Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Kim, W. Chan.
Restricted EAudiobook (NNELS) 2011

In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and RenéeMauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.

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Item Details & Discovery

Explore Topics & Themes:
Market segmentation
New products
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Part of a Series:
Edition:
Unabridged
Description:
1 audio file (7 hr.) : digital
Notes:
Downloadable audio file
Recording originally produced by Gildan Media Corp., p2006
Title from title screen (viewed March 28, 2011)
Restricted to use by people with documented print impairment
Narrated by the authors
9781449893576
Mode of access: World wide web
NNELS
Control Number:
1155860
Other Authors:
BC Libraries Cooperative. National Network for Equitable Library Service, distributor
Mauborgne, Renée, author
Additional Links:
Access for Saskatchewan residents with print disabilities
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