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What did Jesus drive : crisis PR in cars, computers and Christianity

What did Jesus drive : crisis PR in cars, computers and Christianity

Book 2014

Vines takes readers on a graphic, sometimes sad and often hilarious behind-the-scenes romp through some of the most publicized and studied crises in recent history. His life in the public relations blast furnace in the automotive industry, the crises Vines helped navigate through made headlines the world over: Jeep vehicles accused of deadly sudden unintended acceleration, Nissan's near-death experience until it regained its MOJO, the Ford/Firest...