The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing and online media to reach your buyers directly

Scott, David Meerman.

Book 2007

Explore Topics & Themes:

Internet in public relations

Internet marketing

Public relations

View technical details & catalog information

ISBN:

9780470113455
0470113456

Description:

xxvii, 275 pages

Notes:

Includes index
Includes Internet addresses (pages 258-266) and index

LCCN:

2006102241

Control Number:

146307