pt. 1. Thinking about the meatball sundae pt. 2. The fourteen trends. Trend 1 : Direct communication and commerce between producers and consumers Trend 2 : Amplification of the voice of the consumer and independent authorities Trend 3 : Need for an authentic story as the number of sources increases Trend 4 : Extremely short attention spans due to clutter Trend 5 : The long tail Trend 6 : Outsourcing Trend 7 : Google and the dicing of everything Trend 8 : Infinite channels of communication Trend 9 : Direct communication and commerce between consumers and consumers Trend 10 : The shifts in scarcity and abundance Trend 11 : The triumph of big ideas Trend 12 : The shift from "how many" to "who" Trend 13 : The wealthy are like us Trend 14 : New gatekeepers, no gatekeepers pt. 3. Putting it together Case studies
