Crash course in marketing for libraries

Alman, Susan Webreck.

Book 2007

Item Details & Discovery

Explore Topics & Themes:

Libraries Marketing

Part of a Series:

Crash course series Crash course series (Westport, Conn.)

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ISBN:

9781591584308

Description:

xi, 177 pages : illustrations ; 28 cm

Notes:

Includes bibliographical references and index

Contents:

The planning process for your marketing plan
Develop a marketing plan
Communicate to the community : using the media, newsletters, and annual reports to market the library
Fund-raising

LCCN:

2007013533

Control Number:

164524

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