Buyology : truth and lies about why we buy

Lindstrom, Martin, 1970-

Book 2008

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experi...

Item Details & Discovery

Explore Topics & Themes:

Consumer behavior

Marketing Psychological aspects

Neuromarketing

Shopping Psychological aspects

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ISBN:

9780385523882

Description:

xi, 240 pages

Notes:

The title includes a dot in the middle
Includes bibliographical references and index

Contents:

A rush of blood to the head : the largest neuromarketing study ever conducted
This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake
I'll have what she's having : mirror neurons at work
I can't see clearly now : subliminal messaging, alive and well
Do you believe in magic? : ritual, superstition, and why we buy
I say a little prayer : faith, religion, and brands
Why did I choose you? : the power of somatic markers
A sense of wonder : selling to our senses
And the answer is : neuromarketing and predicting the future
Let's spend the night together : sex in advertising
Conclusion : brand new day

LCCN:

2008006057

Control Number:

165070

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