In the beginning More POS stories Sam Walton's killing me! Or why POS is the competative advantage Service is an affair of the heart Trends A positively outrageous solution The history of POS Inviting the customer to play Competence, confidence, comfort The first step to POS: microbranding The secret to standing out See it! Name it! Staff it!: you cannot win with a losing team Market it like there's no tomorrow! POS marketing The manager's toolbox