Free : the future of a radical price

9781401322908

x, 274 pages : illustrations

Includes bibliographical references and index

What's free?
Free 101 : a short course on a most misunderstood word
The history of "free" : zero, lunch and the enemies of capitalism
The psychology of free : it feels good. Too good?
Too cheap to matter : when something halves in price each year, zero is inevitable
"Information wants to be free" : the history of a phrase that defined the digital age
Competing with free : Microsoft learned how to do it over decades, but Yahoo had just months
De-monitization : Google and the birth of a 21st century economic model
The new media models : free media is nothing new. What is new is the expansion of that model to everything else
How big is the free economy? : There's more to it than just dollars and cents
Waste is (sometimes) good : the best way to exploit abundance is to relinquish control
Econ 000 : how a century-old joke became the law of digital economics
"You get what you pay for" : and other doubts about free
Non-monetary economies : where money doesn't rule, what does?
Free world : China and Brazil are the frontiers of free. What can we learn from them?
Imagining abundance : science fiction as a thought experiment in "post-scarcity" societies
Coda
Free rules
The 10 principles of abundance thinking

2009012333

173645