Writing without bullshit : boost your career by saying what you mean
"Writing Without Bullshit is the first comprehensive guide to writing for today|s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don|t stand a chance. In this practical and witty book, you|ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You|ll a...