The Wall Street journal guide to information graphics : the dos and don'ts of presenting data, facts, and figures

9780393347289
9780393072952
0393347281
0393072959

First edition

157 pages : illustrations (some color) ; 25 cm

Guide to information graphics
Dos and don'ts of presenting data, facts, and figures
Wall Street journal

Includes index

Introduction
1. The basics
Charting
Numbers
Data integrity
Data richness
Fonts
Legibility
Typography in charts
The visual--data continuum
Color
Basics
Color palettes
Color in charts
Color chart templates
Coloring for the color blind
Color scale application
2. Chart smart
Lines
Height and weight
Y-axis increments
Clean lines, clear signal
Legends and labels
Left-right y-axis scales
Comparable scales
Vertical bars
Form and shading
Zero baseline
Multiple bars and legends
Broken bars and outliers
Horizontal bars
Ordering and regrouping
Negative bars
Pies
Slicing and dicing
Dressing up the slices
Slicing a slice
Proportional pies
Tables
Grid lines
Numbers alignment and ordering
Pictograms
Choice of icons
Comparing quantities
Maps
Mapping and shading
3. Ready reference
Do the math
Mean, median, mode
Standard deviation
Probability
Average vs. weighted average
Moving average
Logarithmic scale
Comparable scales
Percentage change
Re-indexing to 100 or 0
Percentages
Expressing percentages
Absolute values vs. percentage changes
Percent of a percentage
Don't average percentages
Copy style in charts
Words
Numerals
Money
Major stock indexes
Measuring performance
Arithmetic vs. geometric rate of return
Currencies
4. Tricky situations
Missing data
Big numbers, small change
Comparable scales
Coloring with black ink
5. Charting your course
Org chart
Flow chart
Work plan
Timeline
Progress report
Spider chart
Schedule and budget chart
In brief
Acknowledgments
Creative process revealed
Index

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