Designed by Adventure

Thirty years ago a frustrated physicist from Seattle named Ron Gregg was retreating from an aborted attempt at a new alpine style route on Denali. His partner had been evacuated by helicopter, but Ron chose to ski back to the highway solo. In the process, Ron found a new direction in life. At that time, outdoor gear left much to be desired. Many of the best climbers and alpinists designed their own equipment out of necessity. They fashioned climb...