Food Fight Inc. : an entrepreneur's journey and subsequent lessons on trying to make money in the grocery business
"This book is a hard-earned collection of stories that have to do with being fanatical about finding the next big food and drink thing, that next sliced-bread or Coca-Cola idea. It's about surprising, and sometimes unplanned, successes and carefully planned product launches ending in agonizing failure. And, of course, the precious lessons learned and still honoured by our team to this very day. If I can save one person from betting the farm on th...
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