The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman, author.

Book 2017

Explore Topics & Themes:

Internet in public relations

Internet marketing

View technical details & catalog information

ISBN:

9781119362418
1119362415

Edition:

Sixth edition

Description:

xxi, 426 pages : illustrations ; 23 cm

Other Title:

New rules of marketing and PR
New rules of marketing and public relations

Notes:

"Completely revised & updated 6th edition"--Cover
Earlier edition: 2015
Includes index

LCCN:

2017019099

Control Number:

2222579