Blue Ocean shift : beyond competing : proven steps to inspire confidence and seize new growth

Kim, W. Chan, author.

Book 2017

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Market segmentation

New products

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ISBN:

9780316314046
0316314048

Edition:

First edition

Description:

xi, 322 pages : illustrations ; 24 cm

Notes:

Includes bibliographical references and index

Control Number:

2250983

Other Authors:

Mauborgne, Renée, author

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