Prologue from Julie Aigner Clark, founder of Baby Einstein Foreword from Soledad O'Brien, anchor for CNN's American Morning Myth busting Introduction Taking your first steps Knowledge is a mom's best friend From your mind's eye to the palm of your hand: creating your prototype Put on your detective hat: market research Protect yourself: all about patents, copyrights and trademarks Getting the goods: manufacturing Taking care of business: setting up shop Making the sale: getting your product on store shelves Blowing your horn: marketing that works! Finding a partner: licensing 101 Appendix 1: Website resources Appendix 2: Business forms
