Guide to YouTube for business YouTube for business Entrepreneur magazine's Ultimate guide to YouTube for business
Notes:
"Spotlight your business with low-cost, high impact video ; master the art of storytelling to more than a billion active users ; learn the monetizing secrets of today's successful YouTubers." Revised edition of the author's Ultimate guide to YouTube for business, [2013] Includes web references (pages 257-262) and index
Contents:
Preface: on YouTube, you or your business are the star Using YouTube as a promotional and marketing tool Defining your goals for YouTube Identifying and catering to your audience Planning videos that will capture your views' attention How to start your own YouTube channel The equipment you'll need Selecting the right video camera Filming YouTube videos Editing your YouTube videos Keeping your content fresh Uploading your videos to YouTube Monetizing YouTube : getting paid for your video views Interacting with viewers and subscribers Promoting your YouTube videos Using social media to build and interact with your audience Go live with your broadcasts Using product placement in videos as a promotional tool Appendix: Resources
