Introduction: a brief and unnecessary defense of professional wrestling / Nicholas Sammond The world of wrestling / Roland Barthes "Never trust a snake": WWF wrestling as masculine melodrama / Henry Jenkins III "Real wrestling"/"real" life / Sharon Mazer The hour of the mask as protagonist: El Santo versus the skeptics on the subject of myth / Carlos Monsiváis The mask of the Luchador: wrestling, politics, and identity in Mexico / Heather Levi Squaring the family circle: WWF smackdown assaults the social body / Nicholas Sammond "Ladies love wrestling too": female wrestling fans online / Catherine Salmon and Susan Clerc The "logic" of professional wrestling / Laurence De Garis Is raw war?: professional wrestling as popular s/m narrative Lucia Rahilly Not quite heroes: race, masculinity, and Latino professional wrestlers / Phillip Serrato Trading in masculinity: muscles, money, and market discourse in the WWF / Douglas Battema and Philip Sewell Afterword, part I: wrestling with theory, grappling with politics / Henry Jenkins III Afterword, Part II: growing up and growing more risqué / Henry Jenkins IV