The laws of brand storytelling : win -- and keep -- your customers' hearts + minds
"From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling -- the definitive quick-reading rulebook for how to use powerful storytelling to win over customers' hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization -- for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, an...