Wilde in America : Oscar Wilde and the invention of modern celebrity

Friedman, David M., 1949- author.

Book 2014

Oscar Wilde was hired to go to America to promote a Gilbert and Sullivan work by presenting lectures on interior decorating. But Wilde had his own business plan. He would go to promote himself. And he did, traveling some 15,000 miles and visiting 150 American cities as he created a template for fame creation that still works today.

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Explore Topics & Themes:

Wilde, Oscar, 1854-1900 Travel United States

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ISBN:

9780393063172

Edition:

First edition

Description:

316 pages : illustrations ; 25 cm

Notes:

Includes bibliographical references and index

Contents:

Prologue : take your show on the road
Build your brand
Work the room
Strike a pose
Celebrity is contagious
The subject is always you
Promote is just another word for provoke
Keep yourself amused
Go where you're wanted (and even where you're not)
Epilogue : don't believe the hype

LCCN:

2014029628

Control Number:

2628142

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