This is marketing : you can't be seen until you learn to see

Great marketers don't use consumers to solve their company's problems -- they use marketing to solve other people's problems. They don't just make noise -- they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Find the guts to create and release tension...