Master content strategy : how to maximize your reach & boost your bottom line every time you hit publish
"A masterclass in content marketing strategy for content creators at every stage of the journey--written by a business owner, marketing consultant, and leading authority on the subject. Whether you're starting out or are managing a vast archive of content, this book delivers a content strategy that will maximize your results. Thoughtful content marketing delivers--traffic, attention, and customers. But too often, content creators just churn out p...