Viva M.A.C : AIDS, fashion, and the philanthropic practices of M.A.C Cosmetics

Benoit, Andrea, 1967- author.

Book 2019

"This is the first cultural history of the originally Canadian company M.A.C Cosmetics, charting the evolution of M.A.C's unusual corporate philanthropy around HIV/AIDS awareness. The book situates M.A.C's remarkable corporate philanthropy within three cultural and social phenomena of the 1980s and 1990s: the revitalization of the Toronto fashion industry, the evolution of the AIDS epidemic in North America, and the increasing commodification of...

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