Win bigly : persuasion in a world where facts don't matter

9780735219731
9780735219717

xii, 288 pages : illustrations ; 24 cm

Includes bibliographical references (pages 261-263, 275-279) and index

Preamble: The day my reality split into two
Introduction (where I prime you for the rest)
Part 1. Why facts are overrated
The most important perceptual shift in history
About facts
Persuasion vocabulary
Part 2. How to see reality in a more useful way
The myth of the rational mind
How strong is persuasion?
The persuasion filter
Cognitive dissonance
Confirmation bias
Mass delusions
When reality bifurcated
The making of a hypnotist
Part 3. How President Trump does what others can't
The time of kings
President Trump's talent stack
Trump's Rosie O'Donnell moment
The persuasion stack
Setting the table
Go bigly or go home
Is President Trump a "natural" persuader?
Part 4. How to use persuasion in business and politics
How to design a linguistic kill shot
How to use visual persuasion
How to make people imagine you as President
How I got the VP prediction wrong
How to persuade by association
How to create effective campaign slogans and logos
Godzilla gets in the game (or does he?)
How to get away with bad behavior
How a trained persuader evaluates scandals
How to win by a hair(cut)
How to create two ways to win, no way to lose
How to use the high-ground maneuver
A grab bag of Trump's quickest and easiest persuasion tools
Part 5. Why joining a tribe makes you powerful and blind
How I used the persuasion filter to predict
Why I endorsed Clinton (for my safety) until I didn't
The third act
Was I predicting or causing?
Election night
Appendix A: The persuasion reading list
Appendix B: How to be a better writer
Appendix C: How to find out if you are a simulation
Appendix D: Trump's many mistakes

2017034760

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