Writing to persuade : how to bring people over to your side
"Whether you want to compose a convincing cover letter, pitch a story for publication, on win over a college admissions officer, [this book] is the definitive resource on the neglected art of persuasion. As the person in charge of the Op-Ed page for the New York Times, Trish Hall spent years immersed in argument, passion, and trendsetting ideas--but she was also bombarded by tangled sentences, migraine-inducing jargon, and dull-as-dishwater writi...