xxxvi, 264 pages : illustrations (some color) ; 23 cm
Notes:
Includes bibliographical references and index
Contents:
Part I: The social media landscape at the academic library 1. How to assess students' social media preferences: a comparison at two academic institutions / Dan Sich and Mark Aaron Polger 2. Social media committees: sharing the library's voice / Alejandra Nann and Nina Verishagen 3. The right social media platform for your library / Morgan Swan 4. Social media best practices: implementing guidelines for disability and copyright / Sarah Christensen and J.J. Pionke 5. Using scheduling apps to streamline a social media workflow / Samantha Paul and Michael Holt Part II: Tried and tested by librarians: social media case studies 6. Instagram 6.1 Case study 1: Using Instagram to engage students during library orientation / Katie Hutchison and Stephanie Henderson 6.2 Case study 2: Enhancing your Instagram following through interdepartmental collaboration / Jen Park and Steve Fowler 6.3 Case study 3: Student social media representatives and Instagram: connecting with the campus community through library student workers / Laura Wilson and Heather Domenicis 6.4 Case study 4: Are we failing at Instagram? / Matthew Blaine and Jacalyn Kremer 7. Twitter 7.1 Case study 1: Tweeting to success: managing an academic library's Twitter campaign to enhance user engagement / Emy N. Decker 7.2 Case study 2: Drop everything and tweet: building community on your campus / Joanna Ewing, Amber Wilson and Karen Pruneda 7.3 Case study 3: What do you do when they start talking back? Training librarians for next-level Twitter engagement using Springshare's LibAnswers / Sheeji Kathuria and Amanda Clay Powers 7.4 Case study 4: Rising above the noise: increasing local engagement through a global hashtag campaign / Emily Jack 8. Facebook 8.1 Case study 1: Breaking up is hard to do: UAB libraries and Facebook's mis(sed)connection / Dana Hettich and Becca Billings 8.2 Case study 2: Buying likes: our library jumped from 200 to 1000 (student) likes in 5 months / Nina Verishagen and Ann Liang 8.3 Case study 3: So you have been given the social media passwords. Now what? A trial-by-fire case study in Facebook marketing / Molly Marcusse 9. YouTube 9.1 Case study 1: Thousands of views: why three simple library videos have done so well / Dan Sich 9.2 Case study 2: Show me: getting YouTube videos to your students through SEO / Lauren Valentino Bryant 10. Snapchat 10.1 Case study 1: Snapchat in academic libraries: we ain't afraid of no ghost / Nicole Maddock, Monica Fazekas and Kevin Tanner 10.2 Case study 2: Snap to it: reaching users where they are with Snapchat geofilters / Laura MacLeod Mulligan and Alexander S. Di lorio 11. Pinterest 11.1 Case study 1: Extending the library's presence into the virtual space using Pinterest / Brandy R. Horne
