The library outreach casebook

Book 2018

Attitudes toward outreach vary. Some librarians focus on marketing and advertising; others on relationship building with their constituents; still others focus on fun events to coax people into their facility. The essays in this casebook describe and address universal problems that all librarians face when attempting to produce successful outreach by providing creative and reproducible solutions -- adapted from introduction.

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Library outreach programs

Library outreach programs United States Case studies

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ISBN:

9780838948736

Description:

xii, 201 pages : illustrations ; 26 cm

Notes:

Includes bibliographical references

Contents:

Section 1. Starting strategies. Planning and organizing an environmental scan / Barbara S. Petersohn ; Smart steps to building your image / Brianna H. Marshall and Cameron Cook ; Build your own outreach technology toolkit / Bonnie Lafazan and Jessica Kiebler ; Using content marketing to reach elusive populations / Robin O'Hanlon and Gali Halevi ; Practical website usability testing / Kathleen Phillips ; Actively engaging with patrons on social media / Kelley Cotter and Sara Baron ; Graphic design on a shoestring budget / Natalie Currie and Susan Urban ; Strategy, intentionality, and impact : a purchasing plan for library promotional swag / Zackary Chance Medlin, Stephanie J. Graves, and Sarah LeMire
Section 2. Programming and event planning. Hosting a library de-stress week / Kaela Casey and Laura M. Worden ; "Meet, greet, and eat" outreach : developing a library fair for faculty and staff / Marissa C. Ball, Barbara M. Sorondo, and Sarah J. Hammill ; Hosting a game night in an academic library / Jeffrey Henry ; "Take a paws" with therapy dogs and make it a howling success / Peggy A. Pritchard ; Student performances in found spaces : Shakespeare in the library / Natalie Lopez ; Prepare a picture perfect (wiki)pedia editing party / Alena Principato and Rebecca B. Vargha ; Traveling exhibitions as catalysts for community engagement / Patricia Tuohy and Melanie Welch
Section 3. Outreach to select populations. Libpocalypse : a research activity for first-year students / Jessica Long and Jennifer Hicks ; Library outreach during Disability Awareness Month / Natalie Lopez ; Creating an inclusive and empowered graduate and professional student community through the library / Michael Courtney and Erika L. Jenns ; Copyright for creators : bridging law and practice / Carla-Mae Crookendale, Hillary Miller, and Sue Robinson ; Active learning in special collections : a student-curated physical exhibit project / Lindsay Schettler

LCCN:

2018039986

Control Number:

2885790

Other Authors:

Rogerson, Terra J., editor
Sittler, Ryan L., editor

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