Building a storybrand : clarify your message so customers will listen

Miller, Donald, 1971-

Book 2017

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

Item Details & Discovery

Explore Topics & Themes:

Advertising Brand name products

Branding (Marketing)

Customer relations

Marketing

Product management

Selling

View technical details & catalog information

ISBN:

9781404107212
9780718033323

Description:

x, 228 pages : illustrations ; 22 cm

Notes:

Includes bibliographical references (pages 225-228)

Contents:

The key to being seen, heard, and understood
The secret weapon that will grow your business
The simple SB7 framework
A character
Has a problem
And meets a guide
Who gives them a plan
And calls them to action
That helps them avoid failure
And ends in a success
People want your brand to participate in their transformation
Building a better website
Using StoryBrand to transform company culture

Control Number:

2885837

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