Food bullying : how to avoid buying B.S.

Book 2019

"Food Bullying: Are You Buying B.S. reveals the $5.75 trillion secret that food marketers and celebrity spokespeople don't want you to know and provides tools to defend your food choices. More than 40,000 products can be found in a grocery store, making it a playground for food bullying and leading consumers to believe that B.S. (bull speak) food is superior. Positioning one food as superior to another lies at the heart of food bullying and marke...

Item Details & Discovery

Explore Topics & Themes:

Bullying

Consumer behavior Health aspects

Diet Social aspects

Food Marketing

Food industry and trade Economic aspects

Food industry and trade Marketing

Food industry and trade Social aspects

Food preferences

Food supply

Nutrition Social aspects

View technical details & catalog information

ISBN:

9781642794090

Description:

xviii, 217 pages : illustrations ; 22 cm

Notes:

Includes bibliographical references

Contents:

Introduction: Are you buying B.S. (Bull Speak)?
Section 1. Understanding the playground of food bullying. What is B.S.? ; Who are the victims? ; Do we really need a $5.75 trillion playground? ; How does food bullying affect us?
Section 2. Recognizing food fairytales & folklore. Can you find the wolf or ugly duckling? ; Are hormones the wicked fairy or Sleeping Beauty? ; Is Jack or the giant a more sustainable farmer? ; Are cow farts folklore?
Section 3. Building your own story to understand food bullying. Who are the players? ; What are the motivators? ; Why does it matter to your brain? ; Where does bullying happen? ; When are you the most vulnerable? ; How do you stand up to bullies?
Section 4. Thinking through B.S. to overcome bullying. Defining food labels & looking for B.S. ; Evaluating food claims ; Managing information literacy
Section 5. Finding your own solutions. Thinking critically to navigate the playground ; Building a plan to overcome bullying ; Will you be part of creating a better food story?
Final thoughts: Standing up for what is right

LCCN:

2018914588

Control Number:

2903185

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