The rules of contagion : why things spread-- and why they stop
These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks such as SARS, Ebola, and COVID-19 to show how much we get wrong about contagion, and how astonishing the real science is.
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