Change how to make big things happen

For readers of Malcolm Gladwell, Richard Thaler, and Cass Sunstein, a bold and paradigm-busting new theory about the complex way ideas and behaviors spread, and how to efficiently effect the change listeners want to see in the world. Most of what is known about how ideas spread comes from bestselling authors who give a compelling picture of a world, in which "influencers" are king, "sticky" ideas go viral, and good behavior is "nudged" forward. T...