Made To Stick Why Some Ideas Survive And Others Die.

NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances-essential reading in the "fake news" era. BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch . Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news...