Waking The Frog Solutions For Our Climate Change Paralysis.

A "provocative [and] compelling" look at how we can achieve both economic growth and environmental sustainability ( Columbus Dispatch ). A venture capitalist, entrepreneur, and engineer, Tom Rand looks to contemporary psychology, economics, business, and finance to explain our difficulty in confronting one of the most fundamental problems of our time. Rand's account doesn't just point fingers at the bad guys, but goes deeper-to our motivatio...