Customer data + privacy : the insights you need from Harvard Business Review.

Book 2020

"Is it possible to take advantage of the benefits of data collection--and mitigate risks--for both companies and customers? Most consumers are not very skilled at evaluating privacy risks; they're either unable to determine the cost of sharing personal data online or unaware of what they're sharing. (Doesn't everyone scroll down without reading to click "I accept"?) Without much intervention from most federal or state-level governments, companies...

Item Details & Discovery

Explore Topics & Themes:

Data protection

Privacy, Right of

Part of a Series:

Insights you need from Harvard Business Review

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ISBN:

9781633699861

Description:

xvii, 144 pages ; 21 cm

Other Title:

Customer data and privacy
Customer data plus privacy
Insights you need from Harvard Business Review : customer data and privacy

Notes:

Includes bilbiographical references and index

Contents:

Introduction / by Timothy Morey
Uninformed consent: unlock value from data-without triggering a backlash / by Leslie K. John
Here are all the reasons it's a bad idea to let a few tech companies monopolize our data: eight potential harms / by Maurice E. Stuck
Privacy and cybersecurity are converging: here's why that matters for people and for companies: big data and machine learning could kill the notion of consent / by Andrew Burta
Strong privacy policy can save your company millions: lessons from fortune 100 companies with the best and worst policies / by Kelly D. Martin, Abhishek Borah, and Robert W. Palmatier
Do you care about privacy as much as your customers do? If you don't protect your users' data, they'll find a company who will / by Thomas C. Redman and Robert M. Waitman
How to exercise the power you didn't ask for: don't wait for regulation to do the right thing / by Jonathan Zittrain
To regain consumers' trust, marketers need transparent data practices: customers will develop fewer but deeper relationships / by Kevin Cochrane
How blockchain can help marketers build better relationships with their customers: connect your products and services with customers at scale / by Campbell R. Harvey, Christine Moorman, and Marc Toledo
The dangers of digital protectionism: too many regulations could create data islands / by Ziyang Fan and Anil Gupta
Why companies are forming cybersecurity alliances: join them / by Daniel Dobrygowski

LCCN:

2020013620

Control Number:

3002851

Other Authors:

Harvard Business Review Press

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