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Lessons learned on Bay Street : the sale begins when the customer says no

Lessons learned on Bay Street : the sale begins when the customer says no

Book 2021

"In this book, one of the most successful investment bankers on Bay Street shares the lessons he learned about business and life in a long and successful career as president of Burns Fry and then as vice-chairman of BMO Nesbitt Burns. This book tells the inside story of how author Donald K. Johnson led financing transactions involving hundreds of millions of dollars for Canadian and international corporations, deals that involved some of the bigg...