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Two beats ahead : what musical minds teach us about innovation

Two beats ahead : what musical minds teach us about innovation

Book 2021

"Musicians may just hold the keys to innovation in business. They don't think like we do, and in the creative process, they don't act like we do. It isn't a coincidence that some of the world's most respected creators, like Jimmy Iovine and Bjork, are also entrepreneurs. In Two Beats Ahead, the Global Design Director at IDEO and the Director of Innovation at Berklee College of Music interview some of the nation's top musicians and business leader...