I Can't Believe I Lived the Whole Thing : A Memoir from the Golden Age of Advertising.

His famous Alka Seltzer TV commercials had the whole world saying, "I can't believe I ate the whole thing" and "Try it, you'll like it." In this fun, fast-paced, and often hilarious memoir, Howie Cohen gives us a front row seat to those amazing revolutionary times: how pot and the pill opened the doors (and everything else) to sexual and creative freedom; the creative takeover by mensch-y Jewish copywriters and macho Italian art directors; the di...