The evolved self : mapping an understanding of who we are
"In this work the self, which is core to such concepts as self-esteem and self-actualization, is mapped using elemental units of culture called memes. To understand this self, we draw on western philosophy, major schools of psychology, and the cross-cultural experience of the self in both collectivist and individualist cultures. With this grounding a diverse sample of eleven selves representing three genders are mapped and analyzed grouped in the...
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