Writing unforgettable characters : how to create story people who jump off the page

"What will take your fiction from good to great? From decent to dazzling? From lackluster to blockbuster? Characters who "jump off the page." Of course plot matters. So does conflict, and scenes, and every other aspect of the fiction craft. But without unforgettable characters, your books will always be less than they could be. Don't let that happen."--Back cover.