D@rk social : understanding the darker side of work, personality and social media

Dark Social is an approachable and widely applicable guide to the dangers of social media, and the steps that can be taken by businesses to avoid any negative consequences as a result of social media activity. Despite these risks, social media should not be neglected - it has become a fundamental part of business literacy and is now an essential element of any successful marketing and PR campaign. From Donald Trump's outrageous tweets to the impa...