So you wanna: start a food or beverage business

"Douglas Raggio has been there: both as a food founder and as a consultant to other successful startups, and he's come to learn that every choice a food founder makes has a fairly predictable outcome. In So You Wanna: Start a Food Biz, he'll help you think through the many decisions you'll make along the road from an idea to a successful company--whether you see yourself building a following at your farmer's market, partnering with a local restau...