Houston, we have a narrative : why science needs story

Science generates countless new ideas every day--ideas that are fascinating, brillant, important. But all too often, when we hear about them, they sound ... utterly boring. Scientist-turned filmmaker Randy Olson knows how to fix that: use the power of story. Most scientists are terrible storytellers. They don't know how to tell stories or why they're important; in the worst cases, they're openly hostile to the very concept of storytelling. O...