10x is easier than 2x : how world-class entrepreneurs achieve more by doing less

Dan Sullivan wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. That idea seems counterintuitive to most because imagining 10X growth instinctively leads to thoughts of having to do 10X more work. But that's actually not what being a 10X entrepreneur is all about. When we talk about 10X growth, we mean a 10X payoff from doing the right kind of work with the right team, systems, and strategies in place...