"Library and Information Technology Association"--Cover Includes bibliographical references and index
Contents:
Creating a social media plan / Anita Riley Hall Using Snapchat as a marketing tool / Ilana Kingsley Tumblr for marketing and promoting libraries / Michelle Ashley Gohr Using Instagram in a marketing strategy / Ilana Kingsley Using memes to market libraries / Patti L. McCall Outreach and marketing using Twitter / Jose Guillermo "Memo" Cordova Silva, Carrie Moore, and Amy Vecchione Social media marketing with moving images / Katie Buehner Marketing effectively with a blog / Gabrielle "Abby" Annala Developing a social media plan for an archives / Julia Stringfellow Lessons from a newbie : exploring tools and finding help / Tina Irene Hager Choosing the best social network system for your library / Shae Martinez and Angie Bartula
